Design with people and embed inclusion

The most important goal of a digital service is to meet the needs of all people who use it. Services that live up to this standard: 

  • Are delivered by diverse teams who work closely with the communities and people who will use them 
  • Do ongoing user research and accessibility testing throughout their lifecycle  
  • Use human-centred and collaborative design practices to serve the needs of a wide range of people and communities
  • Deliver equitable access to everyone who might use them, no matter their abilities, background, device or level of connectivity 
  • Make connections with related services and systems and provide alternative ways for people to get access  

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